This Privacy Policy was last updated on January 31, 2018.

Assabet River Bicycles (“we”, “us”, or “our”) is a full service and sales bike shop. Our website is primarily a marketing tool located at

This privacy policy applies to all information collected through our website and related online services.

Personally Identifiable Information

We collect personally identifiable information you provide while registering for events or otherwise contacting us. This information is used to communicate with or identify you. The personally identifiable information we collect may include, but is not limited to: 

  • Name
  • Email address
  • Telephone number

We do not knowingly collect personally identifiable information from children under the age of 13. If we learn we have collected personally identifiable information of a child under 13, we will take steps to delete the information as soon as possible.

We keep personally identifiable information for as long as there is a legitimate business need. Otherwise, contact form entries from our website are maintained for a maximum of one year.

Device and Usage Information 

We collect non-personal information from your device when you visit our website. This device and usage information is collected to help us understand how and when our website is used, and then improve its performance and services. The non-personal information we collect may include, but is not limited to:

  • Date and time of your visit
  • IP address of your device
  • Country the IP address is located
  • Operating system the device is running
  • Browser type and version
  • Referring webpage, if any

Device and usage information is stored indefinitely.

Cookies and Other Technologies

We use cookies and similar technologies to collect and store your information. If you set your browser preferences to block these technologies our website might not work as designed.

Website Security

We use HTTPS for secure communication between browsers and our website. This way your information is encrypted; you can verify you are actually using our website; and the data has not been tampered with while in transit. You can check if the connection is secure when a lock icon appears in the browser address bar.

Third-Party Services and Content

We share personal information with third party service providers to perform tasks on our behalf. They are not allowed to use this information for any other purpose. Service providers include:

  • Constant Contact
  • SurveyMonkey
  • PayPal
  • Facebook advertising

We make use of embedded content from other online sources. These content providers may collect information about you in accordance with their own privacy policies. We do not have control over what information they collect or how they use it. Embedded content providers include:

  • Instagram
  • Strava
  • Google

Controlling Your Information 

If you have an account on this site, you can request to receive an exported file of the personal information we hold about you. You can also request that we erase any personal information we hold about you. This does not include any information we are obliged to keep for administrative, legal, or security purposes.

You can update your marketing email preferences at any time through links provided with each communication. 

Policy Updates 

We may update this Privacy Policy from time to time. The latest version is indicated by its “last updated” date and is effective as soon as it is published.

If you have questions or concerns about our Privacy Policy, please contact us.