Adventures Begin Here

Conveniently located on the Assabet River Rail Trail

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Walk, run or ride

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E-Bikes

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Trade-In Program

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Assabet River Bicycles Gift Cards

Give them the gift they wheelie want

Our Services

personalized service and sales

Maintenance & Repairs

Bicycles are basically simple machines, but they need attention due to the normal wear and tear that accompanies riding. While most essential maintenance requirements are not complex, special tools are required to properly perform standard repairs. In addition, if you have made a major investment in your ride, having an…

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Bicycle Fittings

COMPREHENSIVE BICYCLE FITTING Our fitting professionals provide comprehensive analysis of your relationship with your bicycle. With over 20 years of professional fitting experience our Master Fit Technician, Tom Stevens, provides an unequaled experience in fitting your bike to your specific needs.

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Indoor Cycling

Before and after shop hours the shop is converted into a cycling studio. 

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Repair Classes

Maintain your freedom with bike repair workshops at Assabet River Bicycles.

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Feel Free

Ride More Bikes

We’ve got many brands and styles to choose from. More detail →

Bianchi
Cannondale Bicycles
Fuji Bikes
Scott Sports
SE Bikes

200+ BIKES IN STOCK • RIDE ONE HOME TODAY

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Latest News

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Passionate About Cycling

Meet the Chiefs

Doug Gold

Founder

The 'Historian' is known for his friendliness and encyclopedic knowledge of bicycling history.

Tom Stevens

Technical Director

You'll be hard put to find someone who knows more about bikes, fitting, and racing.

Don Bishop

Coach

His passion for your absolute satisfaction is rivaled only by cycling itself.

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