The shop you can’t find

but your GPS can !

You May Enter! In-Store, In-Person Shopping and Service*,**

EST/OFF-SEASON/WINTER HOURSI Mo noon – 6pm I Tu CLOSED I We CLOSED I Th&Fr noon – 6pm I Sa 10am – 4pm I Su 12pm – 5pm I * Weekdays masks are required in our store. Weekends are mask-free shopping, please respect everyone’s rights to a safe in-store visit. Thank…

E-Bikes

Learn More

Assabet River Bicycles Gift Cards

Give them the gift they wheelie want

Indoor Cycling

WINTER PERFORMANCE TRAINING AT THE SHOP Schedule and sign up here ! This winter season, Assabet River Bicycles in conjunction with JDZ Performance Training is proud to announce indoor performance cycling opportunities for cyclists of all levels and abilities from novice to advanced riders. Our program is designed for any…

Schedule and Info!

Our Services

personalized service and sales

Maintenance & Repairs

Bicycles are basically simple machines, but they need attention due to the normal wear and tear that accompanies riding. While most essential maintenance requirements are not complex, special tools are required to properly perform standard repairs. In addition, if you have made a major investment in your ride, having an…

More detail →

Bicycle Fittings

COMPREHENSIVE BICYCLE FITTING Our fitting professionals provide comprehensive analysis of your relationship with your bicycle. With over 20 years of professional fitting experience our Master Fit Technician, Tom Stevens, provides an unequaled experience in fitting your bike to your specific needs.

More detail →

Feel Free